“We understand that the firearm used in the attack was manufactured by Daniel Defense,” the website says. “We will cooperate with all federal, state and local law enforcement authorities in their investigations.”
The company, founded by Marty Daniel, is now under the scrutiny of politicians and activists seeking to change gun laws so that civilians do not have easy access to military-grade weapons.
CNN contacted Daniel Defense for comment but did not hear back.
Daniel Defense is proud to manufacture its own parts
After earning an electrical engineering degree from Georgia Southern University, Daniel opened an overhead door and chimney business. His firearms business started because a friend invited him to shoot his AR, the site says.
“Every shot he fired filled him with a satisfaction he had never felt before,” the website says.
In the more than 20 years since its founding, Daniel Defense has billed itself as a company that prides itself on manufacturing “virtually every component it sells,” its website says.
On its “Company Values” page, the company said that manufacturing its own parts “sets us apart from many industry players who assemble rather than build their products.”
NFL reportedly won’t allow Daniel Defense ad during Super Bowl
“I am responsible for their protection, and no one has the right to tell me how to defend them,” says the advertising man in voiceover. “So I chose the most effective tool for the job,” ends the ad with the Daniel Défense logo.
Although it never aired during the Super Bowl, Marty Daniel turned the rejection into an avalanche of attention.
“The majority of Super Bowl fans have the same values that we have at Daniel Defense and that’s that we believe in protecting our families,” Daniel told Fox News at the time.
Gun control activists say the company is targeting young customers with nods to pop culture icons and video games. At the same time, Daniel seems to aim and focus his comments on older Americans and gun control.
But the company shunned the limelight in the wake of Uvalde’s shooting.
“Daniel Defense is not attending the NRA meeting due to the horrific tragedy in Uvalde, Texas, where one of our products was used for criminal purposes,” said Steve Reed, vice-president. the company’s president of marketing, in a statement. “We believe this week is not the appropriate time to promote our products in Texas at the NRA meeting.”
The company display was replaced with a popcorn cart and a baked potato stand.
CNN’s David Goldman contributed to this report.