Ruiz Food Products, a California-based manufacturer of Mexican frozen foods and snacks, is establishing a co-headquarters in Frisco to give it a centrally located center for growth and to help recruit talent.
The 50+ year old family business will be in Hall Park at 3001 Dallas Parkway. It produces frozen burritos, taquitos, enchiladas and tamales under the El Monterey and Tornados brands for grocery stores in the United States and Canada.
Dan Antonelli, the company’s CEO and president, said the company had been discussing a new headquarters for several years.
“The company has grown quite dramatically over time,” Antonelli said. “As we grew, we identified the need to be in the center of the country, to better reach our locations, but also to recruit talent and just make it more efficient in terms of meeting and identifying . professional opportunities.”
Antonelli is the first employee to move to Frisco. Some company executives will move this month and other employees will move this year. The company plans to employ 125 people by 2026.
Kim Butler, executive vice president of leasing at Hall Group, said she was delighted to see Ruiz Foods establish a co-head office in Hall Park.
“The company has a great history of embracing the community and making a difference through its philanthropic mission, and we are excited to see the positive impact they will have on Frisco,” Butler said.
The company worked with the Dallas Regional Chamber and commercial real estate agency Site Selection Group to bring the headquarters to Frisco.
Antonelli said Ruiz Foods was looking for a location with a good source of talent to recruit and nonstop flight to its various locations. Frisco did the trick.
“Frisco is a great city with great opportunities,” Antonelli said. “They have very strong municipal governance and they have economic development that really encourages business. Seems to be a business hub, especially for the future, as many companies relocate there. »
Kim Ruiz Beck, president of Ruiz Foods, said relocated employees and their families will be eligible for Texas college tuition under the state’s economic development program.
“This is an exciting time for all of us at Ruiz Foods,” Ruiz Beck said in a statement. “We are a national company, and this decision will allow us to better serve our customers and our manufacturing facilities.”
Ruiz Foods has a manufacturing facility in Denison, where it expanded in 2005. Its Dinuba and Tulare, Calif., locations will continue operations. A production plant in the Midwest is also in its plans.
Antonelli said Frisco’s co-headquarters will serve as the decision-making and operational hub, while Dinuba’s office will be used for finance.
He said the company sees Texas’ wide range of Mexican foods as complementary to its operations and is pleased with the move.
In 1964, Ruiz Foods began when co-founder Fred Ruiz made an enchilada with his father, Louis Ruiz, based on family recipes. The company now has more than 3,500 employees at its facilities in California, Texas and South Carolina.