US computer hardware maker Corsair apologizes after classifying Taiwan as ‘country of manufacture’, but users remain angry

Photo taken on July 21, 2019 from Xiangshan Mountain showing the Taipei 101 skyscraper in Taipei, Southeast China’s Taiwan. (Xinhua / Zhu Xiang)

US maker of computer peripherals and hardware Corsair apologized over the weekend after an instruction manual for one of its memory products was found to have classified the island of Taiwan as the “country manufacturing “, which sparked widespread anger among the Chinese public.

Corsair’s memory items were seen deleted from e-commerce platforms, including Taobao and JD.com, on Sunday. Furious at such a breach, mainland Chinese users took to social media to urge a boycott of Corsair-branded products.

In an apology statement on its official Weibo account on Saturday, Corsair said consumer complaints about printed packaging errors related to the country or region of manufacture have been verified to be true.

The company removed all affected products from shelves, read the statement, vowing not to reproduce any factual inconsistencies.

The apology came after a manual for a Corsair memory product was revealed on Friday that it mistakenly classified the island as the “country of manufacture.”

A screenshot of a conversation with a customer service representative at Corsair’s standalone flagship store on JD.com was also shared on Weibo.

The rep said the omission could be caused by a lack of care when printing and there are no plans to change it at this time. Complaints would be filed with the manufacturer, pending correction, according to the representative.

The maker of the controversial item is located on the island of Taiwan. The island is a major location for Corsair’s global strategy and the US company has more than 600 employees on the island, with offices in Taipei and Taoyuan, covering research and development, manufacturing, sales and marketing. and customer services, Chinese news site guancha.cn reported on Sunday.

The apology was insufficient to appease angry social media users, who flooded the comments section under the apology post of criticism of the American brand.

One of the most beloved comments accused Corsair of “usually eating your rice while breaking your pot”.

It is noted that the apology has yet to be posted on Corsair’s other social media accounts, including Facebook and Twitter.

A search for “Corsair memory” did not return any results on the Taobao and Tmall e-commerce platforms at JD.com. But the American brand’s flagship stores on Tmall and JD.com remain operational, with other computer equipment such as keyboards on sale.

The Corsair farce was the latest in a series of misleading advertisements or incomplete Chinese maps involving foreign brands in recent years.

In a press conference on Friday, Chinese Foreign Ministry spokesman Wang Wenbin said Taiwan is an inalienable part of China, responding to a request for comment on convenience store chain 7. -Eleven, who was fined for posting an incorrect and incomplete Chinese map that called the island of Taiwan an “independent country.”

At the end of December, Seven-Eleven Beijing Co was fined 150,000 yuan ($ 23,519) by the Dongcheng branch of the Beijing Municipal Planning and Natural Resources Commission for posting an incomplete Chinese map on its website. Web and for errors such as labeling the island of Taiwan as an “independent country”.

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